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New Media Literacies & Participatory Culture

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New Media Literacies (NML), a research initiative based within USC's Annenberg School for Communication, explores how we might best equip young people with the social skills and cultural competencies required to become full participants in an emergent media landscape and raise public understanding about what it means to be literate in a globally interconnected, multicultural world.

The white paper Confronting the Challenges of Participatory Culture: Media Education for the 21st Century (Jenkins et al., 2006) identifies the three core challenges: the participation gap, the transparency problem and the ethics challenge, and shares a pro-visionary list of skills (see below) needed for full engagement in today's participatory culture. (Please note: the white paper will open in a new window, but it will take a moment or two.)

  In the video below, members of the research team at Project New Media Literacies discuss the social skills and cultural competencies needed to fully engage with today's participatory culture.





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